Privacy Policy

• Information you provide. Name, email, phone number, ZIP / city / state, property type and use, loan purpose, property value, mortgage balance, equity needed, credit score range, TCPA consent, and the contents of any messages you send us.
• Information collected automatically. IP address, browser type, device information, pages visited, referrer URL, and TrustedForm certification of your form session.
• Cookies and tracking. First- and third-party cookies (including Meta Pixel) used for analytics and advertising attribution.

• Match you with licensed lender partners based on your responses
• Respond to your inquiries
• Provide and improve our services
• Analyze site usage and ad performance
• Comply with legal and regulatory obligations

• Licensed lender partners we match you with
• Service providers (hosting, CRM, analytics, email and SMS delivery, TrustedForm)
• Recipients required by law, court order, or government request
• Successors in connection with a merger or acquisition

We do not sell your personal information.

Data Controller: EquityPaths Limited, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. ICO Registration: C1967146.

Lawful basis: We process your personal data on the basis of your consent (TCPA + checkbox at form submission). Where we are required to keep records, we may also rely on legal obligation.

Categories of data: identity, contact, property and financial profile data submitted via our funnel.

Sharing: Data is shared with our regulated lender partners so they can respond with offers.

Retention: We retain your data for 24 months from your last interaction, then delete or anonymize it, unless a longer period is required by law.

Your rights: access, rectification, erasure, restriction, portability, objection, and the right to withdraw consent at any time. You also have the right to complain to the ICO (ico.org.uk).

Exercise any of these rights by emailing partners@equitypaths.com.

California residents have the right to:

• Know what personal information we collect, use, and share
• Delete personal information we hold about you
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising
• Non-discrimination — we will not deny you services or charge a different price for exercising your rights

To exercise your California rights, email partners@equitypaths.com with the subject "CCPA Request."

We use cookies and similar technologies for three purposes:

• Strictly necessary — to operate the site and remember your form progress
• Analytics — to understand how visitors use the site
• Advertising — including Meta Pixel for attribution of paid campaigns

You can disable cookies via your browser settings. Disabling some cookies may impair site functionality.

We implement reasonable technical and organizational measures to protect your information, including TLS encryption in transit and access controls. No method of internet transmission is 100% secure.

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

Our services are intended for users located in the United States. By using the site, you consent to the transfer and processing of your data in the United States and the United Kingdom.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

Privacy questions or requests: partners@equitypaths.com

EquityPaths Limited · 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ · ICO Registration: C1967146