EquityPaths
We bring qualified borrowers to lenders who close. Compliant lead generation funnels for HELOC, refinance, and home equity products — built on paid social, optimized for outcomes.
A digital media company built for the home finance space.
EquityPaths is a performance marketing operation focused exclusively on home equity and mortgage lead generation. We don't originate loans. We build the funnels and creative that connect homeowners with the right lending partners — compliantly, predictably, profitably.
An end-to-end engine for home equity acquisition.
Performance media.
We design, run, and optimize paid social campaigns on Meta. We're media buyers first — built to scale spend at predictable CPLs.
Compliant lead capture.
Every funnel ships with full TCPA-compliant consent, ActiveProspect TrustedForm certification, Equal Housing Opportunity, and the disclosure stack regulators expect.
Lender-friendly delivery.
Leads flow into your CRM via webhook or API in real time. Speed-to-lead matters in HELOC. We engineer for under-60-second delivery.
Built like a lender expects an ad operator to be built.
Vertical focus.
We only run home equity and mortgage products. Specialists, not generalists.
Compliance-first.
TCPA, RESPA, Equal Housing, state licensing — built into the funnel from day one.
Real attribution.
Server-side tracking via Meta Conversions API, TrustedForm certificates on every lead.
No bait, no churn.
Volume comes from creative quality, not deceptive offers. Buyers see consistent quality.
Let's see if we're a fit.
We're accepting inquiries from affiliate networks, direct lenders, and brokers in HELOC and home equity. Get in touch and we'll respond within one business day.