Find Your Best Home Loan Option
Whether you want to refinance your mortgage or tap your home equity, we'll match you with top US lenders.
No impact to your credit score · Trusted US lenders
A digital media company built for the home finance space.
EquityPaths is a performance marketing operation focused exclusively on home equity and mortgage lead generation. We don't originate loans. We build the funnels and creative that connect homeowners with the right lending partners, doing it compliantly, predictably, profitably.
An end-to-end engine for home equity acquisition.
Performance media.
We design, run, and optimize paid social campaigns on Meta. We're media buyers first and built to scale spend at predictable CPLs.
Compliant lead capture.
Every funnel ships with full TCPA-compliant consent, ActiveProspect TrustedForm certification, Equal Housing Opportunity, and the disclosure stack regulators expect.
Lender-friendly delivery.
Leads flow into your CRM via webhook or API in real time. Speed-to-lead matters in HELOC. We engineer for under-60-second delivery.
Built like a lender expects an ad operator to be built.
Vertical focus.
We only run home equity and mortgage products. Specialists, not generalists.
Compliance-first.
TCPA, RESPA, Equal Housing, state licensing and built into the funnel from day one.
Real attribution.
Server-side tracking via Meta Conversions API, TrustedForm certificates on every lead.
No bait, no churn.
Volume comes from creative quality, not deceptive offers. Buyers see consistent quality.
Lender partnerships.
We work with a tight network of licensed lender partners we trust.
Mobile-first funnels.
Built for the device homeowners actually use to research equity.
Let's see if we're a fit.
We're accepting inquiries from affiliate networks, direct lenders, and brokers in HELOC and home equity. Get in touch and we will respond.